There is no sure-fire way of making sure your videos get found and seen on YouTube but there is a way to make your video more likely to be successful. I’m talking about keyword research, don’t worry it’s not as hard as it sounds, by the end of this post you will know how to give your videos the best chance of being discovered.

Watch the video below or scroll down for an old fashioned text version.

All About Keywords

Keywords in YouTube work in much the same way as keywords on Google. They are used to tell YouTube’s search engine what your videos are about. You need to include your selected keywords in your title, description and tags to make the subject of your video crystal clear to YouTube.

So first you want to come up with a list of video ideas, the longer the better. If you are stuck on ideas for video topics check out the video below.

Now we are going to do keyword research on them to find which ones are more likely to be successful.

TubeBuddy

I use a free tool called TubeBuddy to do my keyword research, it’s an easy to install a plugin on Chrome. If you are taking your business channel seriously they do offer a subscription which gives you access to more great features but today I am just going to focus on the tools in the free version.

The topic of my first video is 'The benefits of using video'. I will type in ‘Benefits Of Video’. Let's look at this from top to bottom. At the top you are given an overall score, this is a quick way to look at if you are targeting the correct keywords.

Next, we move down to the individual scores. These keywords have a fair amount of search volume which isn’t ideal as it means not many people are searching using these keywords.

The competition is also fair which means there are quite a few other videos covering this topic and their channels are probably bigger than mine.

The area that brings the score up is Optimisation Strength. This is a gauge of how well optimised other videos using these keywords are. According to this score, they aren’t very well optimised meaning they haven’t included the keywords in their title, description and tags.

Refining The Keywords

Still, I wouldn’t recommend using these keywords, we can do better. Let’s try changing them. You can add in more specific keywords or change them altogether. Let’s change them to ‘benefits of using video for business’.

Add in more specific keywords to improve your score

This is looking better, the search volume still isn’t great but there are fewer videos using these keywords and they aren’t well optimised at all.

This is might be a video topic for a later time when my channel has grown a bit.

Another Example

Let’s move on to another topic to give you another example. Our second video subject is ‘What makes a good YouTube channel trailer?’.

Try different topics to find which videos will be more likely to be succesful

Straight away we have a winner, the overall score is good, the search volume is still fair but the competition and optimisation are amazing. I will probably make this my next video. Again if you want to try to focus the keywords a bit more you can add in a few more descriptive words like ‘business’ or ‘YouTube’.

You Get What You Pay For

Let me show you an example of a paid feature so you can see the difference.

Paying for TubeBuddy opens up more features.

You can see we have weighed and unweighted. Only unweighted is available in the free version. The difference with weighted is that it changes the scores to take the size of your channel into consideration.

As you can see, for our first topic the rating has gone up. This is because the lowest amount of views a video at the top of the search results has is 1. Whereas my videos on average currently get about 37 views. This means I will be more likely to appear higher in the search results than this video.

That’s A Wrap

So to wrap up, before you start making video content you should conduct a bit of keyword research to find the topics that are most likely to get views. Once you have your keywords you want to make sure you include them in your title, description and tags, I will go into more detail about this in a future post.

Do you now know how to do keyword research to find your video topics? Share this article to help your fellow business friends get their videos found on YouTube.

Do you want to make sure your YouTube channel is bringing in profits for your business? Then make sure you check out our new video series ‘Your Essential YouTube Checklist - 5 ways to make sure your channel boosts your business’ right here!